2026-08-28·by Sijie Wang#market#awareness#reddit

reddit-sop

The Reddit SOP

The smallest-投入 arena on the board, and the only one where the SOP's core instruction is a rate limit on yourself. Automating any step below voids the whole play (reddit-industrialize-and-die).

Phase 0 — position (once)

  1. Find the one right room: mid-size subreddits (10k–100k) where the product's exact users ask questions; one converting subreddit outweighs ten adjacent ones (reddit-conversion-receipts).
  2. Account ≠ brand: participate as a person (founder-flair where offered); expect early bans as tuition — the 60-customer case ate two in week one. If you are not one of the community's members (a maker selling to a profession you don't belong to), the persona procedure is outsider-founder-earns-voice: participate first, disclose every time, substitute the missing "I'm one of you" with co-design / an insider face / doing the job — never fake membership.
  3. Read the room's own rules (per-subreddit, human-enforced); the platform-level 9:1 ratio is dead folklore, the norm behind it is alive. 3b. Profile as landing page: the bio states plainly who you are and what you build; one pinned high-signal post as the conversion surface — every "who is this person" click after a good answer lands there (cross-arena law, x-account-sop step 7; added after the acceptance test found this SOP omitted it).

Phase 1 — the daily loop (Fed's method, verbatim)

  1. Track ~20 keywords for the product's problem-space (gummysearch-reply-not-post).
  2. 10 minutes, twice a day: answer freshly posted matching threads only — recency is the targeting; stale threads are graveyards.
  3. Answer-shaped promotion: the product appears only when it is literally the solution to the stated problem, linked as a resource, not pitched. Give more than you take.
  4. Occasionally, give the work away in-thread (Supademo's free-demos move: 11k views/24h) — the highest-effort, highest-trust variant of an answer.

Phase 2 — the transparency post (sparingly)

  1. The r/SideProject-genre "I built X to $Y MRR (monthly recurring revenue)" post is Reddit's native counter-with-provenance (metrics-carry-provenance): dated numbers, failures included, ask for feedback not customers. Statements out-title questions (vendor data, directional); Tue/Wed mornings ET are a measured multiplier (reddit-conversion-receipts).

Phase 3 — harvest the tail

  1. Every good answer is a GEO placement (reddit-is-answer-engine-feedstock): 40% of LLM citations and #2–3 Google visibility mean the comment keeps selling for years — budget effort per comment like SEO content, not like feed posts.
  2. Instrument by landing-page referrers and branded search, not karma: the documented funnel (20% click→trial, 30% trial→paid) is measurable at the site, invisible on Reddit.

The hard boundary

  1. The boundary, stated by its true variables — (velocity, quality, account capital), not "automation": what the graveyard actually punished was velocity beyond human plausibility, generic slop text, and promo density (reddit-industrialize-and-die); Reddit's LLM patrols read the output stream's statistics, not whether hands touched a keyboard. Operationally: stay inside a human-shaped rate (the 20-min-loop's natural throughput), every reply unique and answer-shaped enough to pass the human jury, no bought votes ever — and know the stakes: undisclosed automation violates the terms of service, so the account and its accumulated karma-capital are the collateral a caught pattern forfeits. The arena pays precisely because it cannot be flooded; production method is invisible, flooding is not.
about this entry

One of sijie's wiki entries. The AI on this site is grounded in the same corpus and answers in sijie's voice, with citations back to entries like this one — answering costs sijie money, so it waits behind a code: enter an access code →