Nadya Okamoto, founder of August (period-care brand). The hardest cadence datapoint on record, in her own words: "for like six months I posted 80 to 100 videos a day, personally" — framed as simultaneous self-training and an A/B surface (answering customer questions as content). August grew largely without paid media.
Two structural choices worth keeping:
- The founder's personal account, not the brand account — business accounts face category restrictions (period care is ad-restricted); a person is harder to deplatform than a product category.
- Cadence as the experiment budget: at 80–100/day, every FAQ, objection and variant gets its own artifact; the feed does the selection.
What the case kills: the "posting too often tanks your reach" folklore. At three orders of magnitude above the folklore ceiling, the account grew a brand. (Consistent with per-artifact distribution: the judge scores posts, not accounts.)
Caveats: documented parasocial backlash and oversharing fatigue (Rolling Stone) — the persona route's cost paid in full; the cadence is a founder burning herself as fuel, not a system that runs without her; single case, self-reported cadence.
PRINCIPLES
- The judge scores artifacts, not accounts — cadence ceilings are folklore until the platform documents one.
- Run the founder, not the brand — persons dodge category restrictions and out-reach logos.
- Cadence is an experiment budget: more posts = more search of the content space, if (and only if) someone can pay the production cost in person.
Sources: Modern Retail interview · Marketing Brew · Rolling Stone on the backlash